Best Western's Vib brand announces first two North American developments

Best Western International announced the first two deals signed in North America to develop its new urban boutique concept Vīb (short for Vibrant). In addition, the brand also announced the first international Vīb hotel will be developed in Seoul, South Korea. Best Western first announced Vīb, an urban boutique hotel concept focused on style, technology and guest engagement, at the brand’s annual convention.

“Since the launch of Vīb we have had tremendous interest from hotel developers, especially entrepreneurs who have not developed Best Western hotels previously,” said Mike Muir, VP Best Western North American development. “Vīb is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want."

Rebuild Miami-Edgewater is developing Vīb as the cornerstone of a larger residential and retail project on 7.3 acres in Miami’s Arts and Entertainment District. Located three blocks from the water, near the Art Center and the new EXPO Center being constructed, Vīb is being developed as a 200 room, 10 story hotel expected to begin construction in November 2015.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations!

Hospitality professionals turn to Operations as their go-to source for breaking news on guest rooms, food & beverage, hospitality trends, management, and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

In Chicago, Vīb is being developed on Cicero Avenue across from the Midway Hotel Complex in the Chicago/Midway International Airport market, by entrepreneurs Balkrishna Patel and his sons Parth and Amit. With the size and shape of the site, this will be a three-story, 74 room hotel.

With several other projects under consideration, the development team continues to focus on opportunities in major markets including: New York, Los Angeles, Austin, Atlanta, Dallas, Atlanta, New Orleans, Philadelphia, Phoenix, Toronto, Vancouver and Montreal.

Suggested Articles

The 136-key hotel will mark the real estate owner, developer and operator’s fourth hotel at Easton Town Center in Columbus, Ohio.

The 216-room Kimpton Buckhead, slated to open in late 2020, will be an adaptive reuse of a 1950s residential building.

Hard Rock International said the current priority is the rescue of the remaining missing person and stabilization of the construction site.