Best Western International announced the first two deals signed in North America to develop its new urban boutique concept Vīb (short for Vibrant). In addition, the brand also announced the first international Vīb hotel will be developed in Seoul, South Korea. Best Western first announced Vīb, an urban boutique hotel concept focused on style, technology and guest engagement, at the brand’s annual convention.
“Since the launch of Vīb we have had tremendous interest from hotel developers, especially entrepreneurs who have not developed Best Western hotels previously,” said Mike Muir, VP Best Western North American development. “Vīb is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want."
Rebuild Miami-Edgewater is developing Vīb as the cornerstone of a larger residential and retail project on 7.3 acres in Miami’s Arts and Entertainment District. Located three blocks from the water, near the Art Center and the new EXPO Center being constructed, Vīb is being developed as a 200 room, 10 story hotel expected to begin construction in November 2015.
In Chicago, Vīb is being developed on Cicero Avenue across from the Midway Hotel Complex in the Chicago/Midway International Airport market, by entrepreneurs Balkrishna Patel and his sons Parth and Amit. With the size and shape of the site, this will be a three-story, 74 room hotel.
With several other projects under consideration, the development team continues to focus on opportunities in major markets including: New York, Los Angeles, Austin, Atlanta, Dallas, Atlanta, New Orleans, Philadelphia, Phoenix, Toronto, Vancouver and Montreal.