Charlestowne Hotels added The Cove of Lake Geneva the firm’s portfolio of managed properties. The Cove marks Charlestowne’s first property in Wisconsin and the second in the Great Lakes region.
This 222-room, all-suites condominium resort is designed for families, conferences and events with specialty group accommodations for leisure and corporate travelers.
“Across our portfolio, we’ve seen a significant rise in travel to smaller, yet active, destinations like Lake Geneva, making The Cove a natural addition to our management group,” Michael Tall, president and COO of Charlestowne Hotels, said in a statement. “This area is already a celebrated destination for closer drive markets like Milwaukee, Chicago and Madison. In partnership with the resort’s ownership team, our goal is to broaden awareness for The Cove, and the charming destination of Lake Geneva, among nationwide travelers.”
More than half of Lake Geneva visitors arrive from within Wisconsin or a neighboring state. To generate demand from other parts of the country, Charlestowne will initiate marketing and revenue efforts that target new audiences through website and booking engine optimization, geo-targeted paid media campaigns and engagement-focused social media presence.
Founded in 1980, Charlestowne Hotels is a full-service hospitality management company offering expertise in hotel development, operational controls, marketing management, revenue optimization and financial reporting.