Chesapeake Lodging Trust entered into a Franchise Agreement with a Hyatt affiliate to convert its current property located at 30-32 West 31st Street, New York, N.Y., to the Hyatt Herald Square in the third quarter of 2014. Conversion of the property is expected to occur following the completion of a $6-million renovation. Property operation will close throughout the renovation project, which is expected to begin in August and conclude by the end of September 2014.
The design plans are being developed by Paul Vega, founder of VLDG designs of New York and will capitalize on the hotel’s proximity to the Herald Square neighborhood and the nearby Fashion District of Manhattan.
The transformational plans include an all-inclusive renovation to each of the 122-guestrooms with custom furniture pieces, new softgoods and seating and extrinsic art influences from the local region. The first floor will be transformed into an upscale lobby and F&B experience with gathering spaces geared toward business and leisure travelers.