Choice boosts MainStay Suites portfolio

The former Hawthorn Suites by Wyndham Salt Lake City will rebrand as a MainStay Suites property. Photo credit: Choice Hotels International

Choice Hotels International has awarded franchise agreements to Gulf Coast Hotel Management to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multiunit transaction in the brand's history. These properties, which have already opened, significantly increase the brand's foothold in the midscale extended-stay segment, according to Choice.

These 15 hotels combined add nearly 1,700 rooms to the Choice Hotels portfolio and are located in the following cities:

  • Centennial, Colo.
  • Meriden, Conn.
  • Altamonte Springs, Fla.
  • Hoffman Estates, Ill.
  • Schaumburg, Ill.
  • Wheeling, Ill.
  • Louisville, Ken.
  • Auburn Hills, Mich.
  • Farmington Hills, Mich.
  • Omaha, Neb.
  • Charlotte, N.C.
  • Greensboro, N.C.
  • Raleigh, N.C.
  • Blue Ash, Ohio
  • Salt Lake City

"The addition of these 15 hotels increases our domestic MainStay Suites room count by over 35 percent and greatly improves the brand's position in the midscale extended-stay segment," said Ron Burgett, SVP, franchise development, extended-stay, Choice Hotels. "These agreements validate our strategic focus on the extended-stay segment and the investments we have made in tailoring support, sales and training to drive performance and return on investment for developers—and they certainly have taken notice. That's why MainStay has grown to nearly 100 open hotels and the pipeline has swelled to almost 130 properties, further demonstrating sustained developer interest in our extended-stay brands. Whether looking for new construction or conversion opportunities, we offer brands for everyone, including MainStay Suites, WoodSpring Suites, Suburban Extended Stay, and the newly created Everhome Suites."

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These new MainStay Suites hotels were designed for long-staying guests with apartment-style suites that have fully equipped kitchens as well as hotel amenities such as fitness rooms, on-site marketplaces and guest laundry facilities.

"We're thrilled to grow and expand our relationship with Choice Hotels by converting these 15 properties to the MainStay Suites brand, which add to the 23 WoodSpring Suites already managed by Gulf Coast, 22 of which we own," said Ian McClure, CEO of Gulf Coast Hotel Management. "Choice has really made its mark in the extended-stay segment with economy and midscale brands that offer great value to both owners and guests. These hotels will be reimagined with a new operating model that emphasizes profitability, something Gulf Coast is laser focused on during this time."