Coakley & Williams to manage South Carolina Comfort Inn

Coakley & Williams signed a third-party management contract to operate the 60-room Comfort Inn in North Myrtle Beach, S.C.

The hotel is located near the Gold Strand, Big M Casino and SunCruz Aquasino. The property's guestrooms include refrigerators, microwaves, a 39-inch HDTV, coffee maker, hairdryer, iron and ironing board. Hotel amenities are also on offer such as free Wi-Fi, complimentary coffee and an outdoor swimming pool and sundeck.

“Our national company traces its roots back nearly 60 years, and it is gratifying to see the next generation in our family business initiate a new era of growth,” said Gary S. Williams, president of Coakley & Williams. The company is now in its third generation of leadership. “We have experienced unparalleled expansion under Mark Williams, more than doubling our portfolio in the last year. He has done an outstanding job establishing long-term relationships to build our own portfolio, but more importantly, brought opportunities to our experienced team of professionals who impact bottom line profitability for our owners.”

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Coakley & Williams signed management contracts with 17 hotels in the past 12 months, including the Radisson Rockville, Md., Comfort Suites Bloomsburg, Pa.; La Quinta Union City, Ga.; Daytona Beach Resort Hotel & Suites, Daytona Beach, Fla.; Hotel Sutter, Sutter Creek, Calif.; Sleep Inn Dumfries, Va.; Barton Hill Hotel & Spa, Lewiston, N.Y.; and Holiday Inn Warren, Pa.

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