Coury Hospitality named Tom Santora chief commercial officer, as well as managing director for an upcoming Autograph Collection hotel and food hall in Grapevine, Texas. Hotel Vin and Harvest Hall, both a part of the $114 million mixed-use development Grapevine Main, will open in the summer of 2020.
As chief commercial officer, Santora will manage the commercial strategy and advancement of the Coury Hospitality brand. He will create and drive branding, marketing and business development policies and lead revenue management, sales, e-commerce, customer loyalty and communications strategies.
In his role as managing director, he will oversee the development, opening and daily operations of Hotel Vin and Harvest Hall. The hotel will include 120 guestrooms, an all-day dining venue called Third Rail, a full-service lobby bar, four private dining rooms and meeting and event space totaling almost 15,000 square feet. Harvest Hall will connect to the hotel and feature a variety of cuisines. The Grapevine Main development will lie directly in front of the new TEXRail commuter line running between DFW International Airport and downtown Fort Worth, Texas.
“Tom’s passion, creativity and vast experience made him the ideal candidate to lead the commercial efforts for our company, as well as the development and operations for Hotel Vin and Harvest Hall,” Paul Coury, CEO of Coury Hospitality, said in a statement. “Under his leadership, our company will continue to grow and flourish, and as a local resident of Grapevine, he is uniquely qualified to lead the operations for that project.”
Santora brings more than 30 years of hospitality sales and marketing experience to his new roles. Most recently he served as CCO of Associated Luxury Hotels, where he led the strategic development of the company’s brand and alliances worldwide. Before that, he spent eight years as chief marketing officer and SVP of sales for Omni Hotels & Resorts. Santora has also served as EVP of sales and marketing for Viceroy Hotels & Resorts and held sales and marketing leadership roles for Marriott International.