Davidson to manage the Franklin Marriott Cool Springs in Tenn.

Davidson Hotels & Resorts took over management of the 300-room Franklin Marriott Cool Springs in Franklin, Tenn. Additionally, the company will operate the adjoining Cool Springs Conference Center.

The property marks the eleventh hotel Davidson will operate on behalf of private real estate funds advised by Crow Holdings Capital - Real Estate and affiliates. The adjoining Cool Springs Conference Center, owned in partnership by Williamson County and the city of Franklin, is the fifth convention or conference center Davidson operates on behalf of a municipality. The conference center contains more than 29,000 square feet of flexible event space, including the wedding-friendly Champion Ballroom, and has a ballroom capable of accommodating up to 1,900 guests.

The hotel will undergo a renovation that will improve all guestrooms and public spaces, as well as the inclusion of Marriott’s new “Great Room” lobby.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Located in Frankin’s Cool Springs office district and adjacent to I-65, the Franklin Marriott Cool Springs is across the interstate from Tennessee’s second largest mall, the Cool Springs Galleria. The hotel has 300 guestrooms, a fitness center, business center, indoor pool and whirlpool, a restaurant, lounge, Starbucks coffee shop and concierge services. In addition, the property has an outdoor plaza for entertainment events and provides a complimentary shuttle to area businesses and retail/dining options.

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