Donna Paraliticci named GM of the Embassy Suites Amarillo

Donna Paraliticci profile shot

The new Embassy Suites Amarillo Downtown is scheduled to open June of 2017 with owner and developer NewcrestImage naming the hotel’s key executive: Donna Paraliticci becomes GM of the new hotel effective immediately.

Paraliticci has almost 20 years of hospitality management experience, most recently as GM of the Courtyard Amarillo Downtown since December of 2010, when the property opened in the historic Fisk Building.

The Embassy Suites project, which began construction in October of last year, is a public/private partnership between NewcrestImage and the city of Amarillo. It is located in the city's downtown, directly across the street from the Amarillo Civic Center complex and adjacent to the Globe News Center of Performing Arts.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The hotel will include 225 one-bedroom and studio suites; 18,000 square feet of meeting space; a 10,000-square-foot ballroom; an indoor swimming pool; an upscale full-service restaurant and lounge; and a full-service spa with four treatment rooms.

A 750-space parking garage and a multi-purpose event center have been approved by the city for construction immediately adjacent to the hotel’s south side.

Suggested Articles

Three hotels that previously were branded under the Cotelier Hotels brand will be converted to the Life House brand. 

After two weeks of occupancy surpassing the halfway point, the numbers dropped for the week of Oct. 18–24.

The company's revenues declined from $560 million in the third quarter of 2019 to $337 million in the third quarter of 2020.