Dual-branded Aloft/Element hotel planned for Dallas

Starwood Hotels & Resorts Worldwide, together with Atlantic Hotels Group and Civitas Capital Group, announced plans for a 224-room dual-branded Aloft and Element Hotel development in the Love Field district in Dallas. Scheduled to open in December of 2016, Aloft Dallas Love Field and Element Dallas Love Field will anchor a new mixed-use development one mile from Dallas Love Field Airport (DAL) and the Dallas Medical District.

Aloft and Element Dallas Love Field will be constructed within one multi-story building with a common entry, but separate ground-floor public areas and elevators. The hotel will have shared facilities, including 6,500 square feet of meeting space, an outdoor swimming pool and a fitness center. The building, which is expected to receive the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification, will be part of West Love, a 37-acre development that will also have apartments and more than 24,000 square feet of retail space. One mile from baggage claim, the new hotels will offer proximity to downtown Dallas, the Dallas Medical District, the Design District, the shops and restaurants at Dallas Market Center and AT&T Stadium.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Aloft Dallas Love Field will provide 133 loft-like rooms and accessible technology. Amenities will include re:fuel, Aloft's grab & go food and beverage area, and W XYZ bar, which will include local emerging music artists and more as part of Aloft's Live at Aloft Hotels programming.

Element Dallas Love Field will have 91 studios with modular furniture, fully-equipped kitchens and spa-inspired bathrooms. Guests will be able to access Element's complimentary bikes-to-borrow, and enjoy the brand's complimentary RISE breakfast and RELAX evening reception.

The hotel development, which will cost over $40 million, will be co-developed by Civitas and Atlantic and managed by an affiliate of Atlantic. Construction is expected to begin in August. The project is the first of several joint hotel projects between Civitas and Atlantic within the DFW Metroplex. 5G Studios is the architect on the project, and Clark Contractors is the general contractor.

Suggested Articles

The REIT said that it does not expect to see a meaningful increase in demand for its portfolio until there are COVID-19 medical solutions in place.

Choice Hotels International hailed its strong domestic drive-to and leisure markets as it reported growth in occupancy and conversions.

The platform’s new dine-in features provide restaurant patrons safe and secure contactless tableside ordering and payments functionality.