Ensuring outdoor TV visibility

This is part two in a series on outdoor TVs. Visit here for part one: Hotels see increased guest interest in outdoor TVs.

Beyond damage, outdoor TVs have to be seen. Julian Miller, GM of the Eventi Hotel in New York, said his outdoor ‘Big Screen’ jumbotron draws crowds of nearly 1,000 guests in its outdoor plaza, and all of them expect to see the screen.

Virtual Event

Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.


“From a hotel perspective, we are constantly making sure our guests are happy,” Miller said. “Our large screen is easily viewed by so many guests and locals; however, we do have additional TVs at The Vine for added options and the ability to change programming if requested.”

Building a TV that can be seen easily outdoors is no small undertaking. Typical indoor displays have a screen luminance of around 400 “nits” (a unit of brightness measurement). According to Dan Smith, senior director of sales at LG Electronics USA, luminance of more than 800 nits is required for outdoor usage, and somewhere between 1,500 and 2,500 nits is ideal for viewing in direct sunlight.

“If seeking a low-cost alternative, products which fall within the 800 nit range and are not exposed to direct sunlight are less expensive,” Smith said. “Also, if the option exists to install a panel where it will not be exposed to direct sunlight, then this can reduce the cost of product selection.”

Because the industry for outdoor TVs is so new, Michael Sloan, president of SkyVue, recommends conducting research before your purchase to make sure your hotel gets the real deal.

“There are some companies out there that are retrofitting indoor TVs for outdoor use, and that doesn’t work,” Sloan said. “Right now there are only a few companies offering a real outdoor TV.”