Even Hotels, InterContinental Hotels Group’s (IHG) newest wellness-focused brand, revealed the Cork & Kale food and beverage platform, which will offer simple, natural ingredients. The F&B platform is a consistent F&B offering, which will be available at all Even Hotels properties, the first of which are set to open before the end of June 2014 in Norwalk, Conn., and Rockville, Md.
Vucurevich Simons Advisory Group (VSAG), developers of the American family farmer-inspired Founding Farmers restaurant and Farmers Restaurant Group, based in Washington D.C., and SPE Certified culinary nutritional consultants, collaborated with IHG to develop and provide nutritional analysis for the Cork & Kale menu,. In helping to develop the custom offering, VSAG worked with IHG to design a new hotel F&B service model and planned, designed and built a working test kitchen used to validate all recipes, equipment and processes.
“We created Cork & Kale based on the idea that whether guests are fueling up for a long day of meetings, hitting the gym, or just trying to relax with a great cocktail or delicious smoothie, they should have access to good-for-you choices made with simple and natural ingredients that also taste great,” said Adam Glickman, head of Even Hotels. “Additionally, they should be able to expect those same healthy options – morning to night – at every one of our hotels. We designed our food and beverage offering to better meet the needs of wellness-minded travelers by consistently offering them tastes and products they are familiar with and trust in a slightly more elevated way than they might enjoy at home.”
Cork & Kale is a fast casual food and beverage offering providing both prepared food and pre-packaged grab-and-go items, as well as retail-style products. The Cork & Kale Market will include choices for guests including healthy and low-fat options, paleo or vegetarian-friendly dishes and sweets. Through the “Good to Go” service, guests can pre-order meals before 9 p.m. each night and pick up their breakfast or lunch the next morning on their way out the door. Even Hotels Eat Well (F&B-focused) team members will undergo a certification process to understand and communicate to guests information about the full Even Hotels menu, including nutritional content and health benefits each item offers. Complete nutritional information will be available for all Even Hotels menu items.