Florida's Chateau Elan Hotel rebrand embraces raceway roots

The hotel's new name, "Seven" celebrates its location on the Sebring International Raceway circuit. Photo credit: Shaner Hotel Group

IMSA Properties and Shaner Hotel Group are rebranding the Chateau Elan Hotel and Conference Center in Sebring, Fla., as the "Seven - Sebring Raceway Hotel" by March 2019.

This rebranding came just as IMSA and the World Endurance Championship held sports car races on consecutive days at the circuit on March 13-15.

"As an independent property, the importance of the rebrand was necessary for us to showcase the property's individuality. The brand makeover enables us to pay homage to the property's history, allowing guests to truly experience the property's racing background," Rick Humphrey, VP at IMSA Properties, said in a statement.

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The new brand celebrates the hotel's motorsport roots. With automotive highlights throughout its newly renovated spaces, the hotel will be designed for guests looking for a genuine automotive adventure at a facility that is full of motorsports history.

"Whether a guest is here to race or to relax, Seven's lively and sophisticated vibes will provide the perfect backdrop for 'story-worthy' experiences our guests crave," Brian Hockenbury, SVP of operations—full service/resorts at Shaner Hotel Group, said in a statement.

The name, "Seven" is inspired by where it is situated on the Sebring International Raceway circuit—Turn 7.

Seven will feature 123 rooms, two restaurants, a full-service bar, indoor/outdoor event space, a swimming pool, direct race-track access, a fitness center and in-room dining.

The property will continue to be owned by IMSA Holdings and managed by Shaner Hotel Group.