Starwood Hotels & Resorts, The Wurzak Hotel Group and DoveHill today announced the development of a 323-room dual-branded hotel under Starwood’s recently launched Tribute Portfolio and Element brands. Construction on the 24-story project will begin this fall, with an opening scheduled for spring 2017. The hotel will have the city’s only rooftop bar and 12,000 square feet of ground-floor retail space at the intersection of US1 and 3rd Street.
Guests will enter through a shared street-level entrance and take elevators to each hotel’s distinct branded lobby and guestrooms. The 209-room Tribute Portfolio hotel and 114-room Element hotel will share facilities including a “sky lobby” on the 7th floor with a high-design bar, expanded fitness center and an indoor/outdoor pool deck on the 24th floor with cabanas, tropical landscaping and ocean views. The development will also include a three-meal restaurant accessible through the lobby, a variety of ground-floor retail offerings with a separate street-level entrance and a 206-space parking deck.
The hotels will be located in Fort Lauderdale’s downtown market, in the middle of the expanding Flagler Village district and the Fort Lauderdale central business district. Only blocks away from the famed Las Olas Boulevard shopping district, and 2.5 miles from the Fort Lauderdale Beach, the development is located for both corporate and leisure guests. Nearby attractions include The Galleria Mall, The Greater Fort Lauderdale Convention Center, Port Everglades Cruise Terminal, Sawgrass Mills shopping center, NSU Art Museum Fort Lauderdale and Broward Center for the Performing Arts. The dual-branded property will be managed by the Wurzak Hotel Group.
The downtown Ft. Lauderdale property will be the newest addition to Tribute Portfolio, Starwood’s 10th brand and second collection of independent hotels. The brand debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami, and will soon open new hotels in Asheville, North Carolina; Nashville, Tennessee; Savannah, Georgia; and Charleston, South Carolina.
The new Element in downtown Fort Lauderdale will have studios with modular furniture, kitchens and spa-inspired bathrooms.