Guest interest and hotel investment into green hotels continues to rise

Green hotels have been popular with guests since their inception, and are only gaining steam. 

According to Forbes, TripAdvisor revealed its "10 highest-rated GreenLeaders hotels" in the U.S. while publishing the results of its eco-travel survey of more than 2,100 travelers. The survey found that nearly 25 percent of Americans are trying to make environmentally conscious choices regarding hotel stays. This extends not only to hotel purchases -- trending towards more green hotels -- but also to practices, such as turning off A/C in their guestroom before leaving and participating in linen and towel re-use programs.

The India Times reported that Vienna, Austria, is also seeing increased interest in its green hotels. Hotels in the city are trying a number of tricks during their construction phase to stay eco-friendly, such as running water pipes through guestroom ceilings and floors to heat a room as water passes through, voiding the need for electric heaters.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

"The number of guests preferring eco-friendly hotels is definitely rising, which means more business for such hotels and ultimately all of them contributing towards the environment," Verena Hable of the Vienna Tourist Board (VTB) told the India Times. "It is a win-win situation for everybody."

Forbes also reported on The Savoy hotel in London and its efforts to become more environmentally sustainable. The Savoy was closed between 2007 and 2010 while renovations took place, which allow the hotel to reclaim heat from its kitchen refrigerator to preheat water, the installation of LED lighting, the use of a bio-fertilizer to recycle food waste and more. 

"Our biggest challenge has been to maintain the character and integrity of The Savoy, together with the expectation of the guest, while introducing energy saving measures in a way that supports the luxurious ambiance that is expected at the hotel," Debra Patterson, sustainability manager at The Savoy, told Forbes. "We believe we have met and exceeded this challenge, and our guests are not comprised in any way."

Suggested Articles

Three hotels that previously were branded under the Cotelier Hotels brand will be converted to the Life House brand. 

After two weeks of occupancy surpassing the halfway point, the numbers dropped for the week of Oct. 18–24.

The company's revenues declined from $560 million in the third quarter of 2019 to $337 million in the third quarter of 2020.