Hard Rock Hotel to open Canary Islands hotel in mid-2016

Hard Rock International announced plans for the beachfront Hard Rock Hotel Tenerife, set to open in mid-2016. The upcoming property is Hard Rock's second project in collaboration with leading operators, Palladium Hotel Group, who recently opened the Hard Rock Hotel Ibiza, the brand's first European hotel.

Situated on Tenerife's southern coast near Adeje, the resort will have 637 rooms, including 236 suites, spread across two towers. The property will have three pools and access to a natural saltwater lagoon and recreation area located near the property. Additionally, it will have four dining establishments, multiple outdoor terraces and entertainment venues.

"We're thrilled to introduce the Hard Rock brand to Tenerife and bring a unique experience fusing luxury accommodations and lavish amenities with electrifying entertainment," said Abel Matutes Prats, CEO at Palladium Hotel Group. "We're certain the distinct beauty and dynamic appeal of the area will exceed expectations and continue to intrigue fans and travelers worldwide."

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.