Hawaii hotel occupancy rate reaches 79 percent

Led by a 23.6 percent rise in room rates on the Big Island, the statewide average room rate at Hawaii hotels last week rose 8.6 percent to $232.58 compared to the same week a year before, according to the latest Hawaii Hotel Industry Snapshot from Hospitality Advisors and STR.

The average hotel occupancy rate reached 79.1 percent during the week of Oct. 12-18, a 2.9 percentage-point increase.

Maui had the highest average daily room rate at $259.74, a 4.8 percent jump from the year before; followed by the Big Island at $245.68, a 23.6 percent rise; Kauai at $228.09, a 5.1 percent climb; and Oahu at $220.14, a 7.9 percent increase.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The average hotel occupancy rate was highest on Oahu at 84.8 percent, a 3.3 percentage-point growth from the same week in 2013; followed by Kauai at 79.2 percent, a 1.1 percentage-point increase; Maui at 73.6 percent, a 2.7 percentage-point gain; and the Big Island at 66.6 percent, a 3 percentage-point climb.

Hospitality Advisors' weekly hotel report is based on a daily hotel survey generally consisting of approximately 100 properties representing 40,744 rooms, or 71.5 percent of the state's total hotel rooms for properties with 20 units or more. The daily hotel survey provides preliminary daily market information.

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