Hilton launches Heyuan DoubleTree amid year-end China developments

Hilton launched the DoubleTree hotel in Heyuan, China, the first international brand to open a hotel in the South China city.

According to Travel Daily Media, the 427-room hotel is located in China's Guangdong province, and has three restaurants, an indoor swimming pool, a 24-hour fitness center and free Wi-Fi in all public areas. The hotel also has a 24-hour business center and over 13,000 square feet of meeting and event space, including 18 function rooms.

"As a renowned city in Guangdong known for its natural sceneries, Heyuan is the premiere destination for a relaxing getaway," Bruce McKenzie, SVP of operations, Greater China & Mongolia, Hilton Worldwide, told eTurboNews. "The opening of DoubleTree by Hilton Heyuan reinforces Hilton Worldwide's continuous commitment in this region and it underscores the growth of the DoubleTree by Hilton brand in China."

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This is the latest in a series of China developments popping up to close out the year. Marriott International's JW Marriott Hotels & Resorts brand revealed plans to open three properties in Greater China (as well as one hotel in India) by Summer 2015, shooting for its portfolio to encompass 105 properties worldwide, 45 of which will be located in the Asia-Pacific Region.

The new JW Marriott hotels in China include the 454-room JW Marriott Hotel Chongqing, opening December 2014; the 356-room JW Marriott Hotel Shenzhen Bao'an, opening Q1 2015; and the 1,015-room JW Marriott Hotel Macau, opening Q2 2015.

The other big deal took place in mid-December, when French hotelier Accor formed an alliance with China Lodging Group through a plan to double the company's number of China properties over five years. The alliance combines Accor's brands with China Lodging's 1,900 hotels already under operation in China. Accor currently operates 3,700 hotels in over 90 countries, and already has 144 hotels in China.

The $160-million deal sees Accor's economy and mid-scale hotels in China becoming part of Huazhu, which will become Accor's master franchisee for the China region. Both companies will link their loyalty programs, and Accor will take a 10 percent stake in the company, and will have a seat on its board.

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