Hilton signed a new franchise agreement with the Al Habtoor Group to rebrand three hotels in Dubai’s Al Habtoor City, effective Aug. 1, 2018.
The hotel names will change to Habtoor Palace Hotel, LXR Hotels & Resorts, V Hotel, Curio Collection by Hilton and Hilton Dubai Al Habtoor City. Marriott International originally operated the hotels, which were named The St. Regis Dubai, W Dubai Al Habtoor City and The Westin Dubai Al Habtoor City.
Habtoor Palace, LXR Hotels & Resorts
The 234-room hotel will operate as an independent property as it joins the upcoming Hilton brand LXR Hotels & Resorts. Habtoor Palace will be located on Sheikh Zayed Road near the Dubai Water Canal.
V Hotel, Curio Collection by Hilton
V Hotel will be the first hotel in the UAE to join Curio Collection by Hilton, expanding the brand's portfolio of more than 50 hotels and resorts. The hotel will also join 10 properties currently operating or in development in the region. The 356-room hotel will be the location for Dubai’s first resident aqua show La Perle by Dragone.
Hilton Dubai Al Habtoor City
This hotel under the flagship Hilton Hotels & Resorts brand will be the largest in Hilton’s Middle East and Africa portfolio with its 1,004 guestrooms, including 142 suites. Hilton Dubai Al Habtoor City will join the brand’s first hotel opened in 1971 along with six properties open across the UAE. Another 50 Hilton Hotels & Resorts properties are in the pipeline across the region.
Al Habtoor City is a residential and leisure complex on Dubai’s Sheikh Zayed Road. The complex is near Dubai Creek, the upcoming Business Bay district, the city’s Downtown area, including the Burj Khalifa and Dubai Mall.
These new Hilton hotels are part of the extension in the partnership between Hilton and Al Habtoor Group. They will also increase the number of Hilton-operated hotels from five to seven in the UAE.
"Our portfolio will now see more than 5,000 rooms open by the end of the year in Dubai, a destination that ranks alongside global powerhouses such as London, Paris and New York in terms of annual visitor numbers," Ian Carter, president of global development, architecture, design and construction for Hilton, said in a statement.