Historic St. Louis hotel rebrands as a Holiday Inn Express following $3M renovation

The original Bel Air Motel – St. Louis’ first motel – was built in 1957. The property will close temporarily on June 19 to receive more than $3 million in upgrades and rebranding as it transforms into a Holiday Inn Express. It currently operates as a Comfort Inn.

Opening in early September, the Holiday Inn Express Central West End will have a jogging station with cold towels and water; pet-friendly accommodations; a private courtyard with oversized garden chess game; a vintage snack shop; and bicycle rentals for guests to explore Forest Park, the Central West End and neighboring communities.
“The Bel Air Motel used to offer guests fun perks like free desserts and trips to the zoo,” said Abby Shanahan, general manager of the Holiday Inn Express® Central West End. “In the spirit of the Bel Air, we also want to offer a fun and unique experience to help our guests get the most out of Forest Park and the Central West End, whether on a business trip or a weekend getaway.”
The multi-million dollar renovation includes 123 new guestrooms, four suites, the amenities listed above and a redesigned lobby, fitness center and courtyard. As with all Holiday Inn Express locations, guests will also have free wireless, high-speed Internet access, the Holiday Inn Express Star Breakfast, a state-of-the-art business center and a free newspaper on weekdays.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.