Holiday Inn Express' Stay Smart campaign to premier exclusively on digital channels

InterContinental Hotels Group (IHG) announced its Holiday Inn Express brand’s Stay Smart campaign will run exclusively on digital channels, a first for the brand. This year’s campaign includes collaborations with comedian and author Jim Gaffigan, comedy video website Funny Or Die, and Funny Or Die’s Oddball Comedy & Curiosity Festival.

Jim Gaffigan, one of the featured comedians on the Oddball Comedy Festival tour, collaborated with the Holiday Inn Express brand to create new, original content which plays up the next evolution of the Stay Smart campaign tagline – “Did anyone stay at a Holiday Inn Express hotel last night?” Gaffigan’s videos will debut on Funny Or Die, as well as on the Holiday Inn Express brand’s digital channels including YouTube, Instagram, Twitter and Facebook.

The Holiday Inn Express brand is also working with digital sites including Buzzfeed, Wired, Pandora and Spotify to launch new Stay Smart content, as well as a series of video shorts debuting across the brand’s social media channels.

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