Hospitality Lodging Systems (HLS) signed an agreement with RevMax Management of Carrollton, Texas to open the nation’s first Haven Hotel on April 1 in the Dallas suburb of Duncanville, Texas. The two-floor property has 123 rooms, including six suites, outdoor pool, 24-hour fitness center, onsite restaurant and a 6,000-square foot ballroom with another 700 square feet of meeting room space.
The Haven brand was introduced in December as a “soft” companion to HLS’s Budgetel brand.
“It’s an honor to launch the Haven brand, which provides us with an exciting new low-cost option in a market that is saturated with other hotel names,” explains Vimal Kansara, Managing Director for RevMax Management.
“Haven offers us lower fees and a more flexible, less restrictive menu of mandated amenities, while plugging us into established revenue and reservation management resources.”
The hotel, formerly a Ramada Inn, is located near a variety of business and leisure demand generators along Interstate 20. It is 12 miles from downtown Dallas and midway between DFW International Airport and Love Field. Nearby attractions include Globe Life Park, home of baseball’s Texas Rangers; AT&T Stadium, home of football’s Dallas Cowboys; and American Airlines Center, an 18,500-seat multipurpose arena.
“We expect growth of Haven to be smart, not necessarily fast,” says Doug Collins, Chairman of Hospitality Lodging Systems, which also manages the Budgetel brand. “Our focus is on building success for our franchisees, not just generating fees for us.”
HLS, which currently manages a system of 22 Budgetel properties, expects to double its portfolio within six months.