Hotel brands begin Latin America push going into 2015

The end of 2014 is closing in fast, and the last month of the year has brought about a push for Latin America hotel openings.

W Hotels debuted its first hotel in Colombia with the 168-room W Bogota. According to 4 Hoteliers, the property is owned by Terranum and operated by Starwood Hotels & Resorts.

W Bogota is the 46th W Hotel worldwide and third W Hotel in Latin America after the W Santiago and W Mexico City. Starwood is inching towards goal of operating 100 hotels in Latin America, with 84 hotels open currently and 16 more in its pipeline.

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“Starwood has been aggressively expanding its presence in Latin America and is on track to reach 100 hotels by 2017,” said Jorge Giannattasio, chief of Latin America operations and global initiatives, Starwood Hotels & Resorts. “Colombia is a priority market for our company, and we are certain that there is no better time than now to introduce this completely new lifestyle and modern luxury concept into the country.”

In early December, InterContinental Hotels Group (IHG) also opened a new Colombia property with the Holiday Inn Express in Yopal. Financial News reported that the hotel is owned and managed by construction and real estate company Antares, based out of Bogota. This is the tenth IHG hotel in the country, and seven more are in the works.

Wyndham Hotels and Resorts is planning for the future of the region by signing a franchise agreement with Costa del Sol to open 1,000 rooms across seven future Wyndham-branded properties in Peru during 2015. Asia Travel Tips reported that the agreement includes converting six properties in Tumbes, Chiclayo, Lima Airport, Trujillo, Cajamarca and Piura, as well as the construction of a new 144-room property in Lima.

Lastly, G6 Hospitality is bringing two brands to Latin America: Hotel 6 and Estudio 6. According to Hospitality Net, G6 Hospitality signed an area development agreement with Promohoteles, a subsidiary of commercial property developer Promodesa Comercial, to open up 55 new-build Hotel 6 and Estudio 6 properties across Mexico by 2020.

"This expansion marks an important time for G6 Hospitality and our brands," Jim Amorosia, president and CEO of G6 Hospitality, said in a release. "Our Hotel 6 and Estudio 6 operations were designed to suit the specific needs of travelers in Latin America. Combined with the expertise of our partners at Promodesa, we are uniquely positioned to successfully launch a compelling new lodging option to travelers in Mexico."