Hotel Equities (HE) promoted Bert Haifley to the position of GM of the Courtyard by Marriott at the Mall of Georgia, north of Atlanta. He previously served as task force manager across a number of brands in the firm’s portfolio.
As GM of the Courtyard by Marriott at the Mall of Georgia, Haifley has responsibility for the overall operation of the hotel including hiring, training and all of the metrics required to assure its success.
“Bert has served in a variety of leadership positions across several key brands for our firm and he brings a wealth of experience to his new role,” said Brad Rahinsky, president and COO of Hotel Equities. “He is an effective leader with strong Marriott experience and will help us continue to optimize opportunities, add value and reap great results from this well-positioned hotel.”
Earlier this year, Haifley came to Hotel Equities from the Courtyard by Marriott Atlanta Buckhead where he held the GM position for Interstate Hotels. He began his hospitality career with John Q. Hammons Hotels at the Holiday Inn North in Springfield, Mo., as the assistant GM and director of food and beverage. In his 17 years with the firm, he held several posts including opening GM at the Courtyard Fort Smith, Arkansas and later at the Residence Inn Joplin, Mo. In 2012, he moved to metro Atlanta as the GM for the Courtyard by Marriott Decatur for Noble Investment Group. He has won several ‘opening hotel of the year’ accolades.
Haifley is a graduate of Missouri State University with a B.S. in Hospitality and Restaurant Management. He and his wife reside in Decatur, Ga., with their young daughter.