Hotel Equities to manage renovated Virginia Fairfield Inn

Atlanta-based Hotel Equities and Liberty University completed a major hotel renovation and conversion to a Fairfield Inn & Suites by Marriott on the campus of Liberty University in Lynchburg, Va.

Located at 3777 Candlers Mountain Road in Lynchburg, the hotel operates as a Marriott franchise owned Liberty University and managed by Hotel Equities of Atlanta, Ga. Becky Aleman serves as the GM and Brad Goodale is the director of sales for the hotel.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


On hand for the Grand Opening celebration were Rob Cote, Hotel Equities’ VP of operations; Kevin Butler, Hotel Equities regional director of operations; Jerry Falwell, Jr., president, Liberty University; Richard Martin, VP financial research & analysis, Liberty University; Charles Spence, senior VP of planning and construction, Liberty University; Jeff Barber, athletic director, Liberty University; Colonel Richard Hinkley, Liberty University Police Department; Mike Lewis, director of sales, Lynchburg Chamber of Commerce; and more.

The Fairfield Inn & Suites offers complimentary hot breakfast each morning in the lobby area. Other hotel amenities include an indoor swimming pool, an exercise room, valet laundry service, complimentary Wi-Fi, as well as fax and copy services. The hotel also offers a meeting room with 910 square feet of space to accommodate functions of up to 90 people.

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