Hotel Equities to manage upcoming Fairfield in Terrell, Texas

Hotel Equities was selected to manage the new-build Fairfield Inn & Suites by Marriott in Terrell, Texas.

“Expanding our management portfolio deeper into the heart of Texas is of significant importance to our firm,” said Joe Reardon, VP of marketing and business development for Hotel Equities. "The Terrell location offers a dynamic mix of businesses, events and attractions that will bring guests to our hotel year-round.  Our award-winning guest service and management expertise will deliver value to our owners.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Under development by Scenic Capital Advisors, the hotel is set to begin construction in the second quarter of 2016 and is expected to open in the first quarter of 2017. 

"We were drawn to the steady growth and long-term prospects in Terrell and are excited about being a part of the community," said Thomas Chen, principal for Scenic Capital Advisors, consultant to a family office focusing on commercial real estate in Texas. 

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