Hotel Equities to operate Nebraska Fairfield

Fairfield Inn & Suites by Marriott in Scottsbluff, Nebraska

Hotel Equities was selected as the management firm for the new-build Fairfield Inn & Suites by Marriott in Scottsbluff, Neb. Opened in late March, the hotel is targeting tourists visiting the tristate area of Nebraska, Wyoming and Colorado. It is accessible by air from Denver, Colo.; Cheyenne, Wyo.; and Rapid City, S.D.

“We are excited to expand our management portfolio with the addition of our first property in the state of Nebraska,” said Joe Reardon, SVP of marketing and business development for Hotel Equities. “We see great potential for this beautiful new hotel in a well-connected and growing area of the region. Our award-winning guest service and management expertise will deliver value to our owners.”

"We recognized an excellent opportunity for a hotel in Scottsbluff," said Dave Schaff, principal with 2627 Lodging. “Our firm is excited to bring a trusted and popular Marriott brand to the area under top-notch management by Hotel Equities.  We look forward to being involved in the community.”


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The hotel stands adjacent to the campus of Western Nebraska Community College. Located close to downtown Scottsbluff, the hotel places guests near local businesses, Monument Mall and the nearby city of Gering, Neb.

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The 160-room property features more than 5,000 square feet of meeting space, a bar, a fitness center, an indoor pool and a grab-and-go shop.

The appointments comprise two executive chefs, a director of food and beverage, a restaurant general manager and an executive pastry chef.

The company appointed Pete Sams, formerly EVP of full-service operations at Interstate Hotels & Resorts, chief operating officer.