Hotel seating emphasizes creativity and consistency

This is part two in a series on seating design. Click here for part one: Seating trends in chairs and F&B.

Increasingly, upscale hotels are combining lounge, bar and restaurant facilities into shared space and functionality, sometimes with shared menus across all platforms. In these cases, chairs for the different spaces—whether deep armchairs, bar stools or traditional dining chairs—must reflect the ambiance of the specific room while maintaining a consistent theme.

“The rulebook has been completely thrown out,” said Adam Kubryk, director of sales & marketing at chair supplier Global Allies. “Designers and venues have more freedom when it comes to design than ever. However, if you have a product that can serve more than one function, the property may use the flexibility to their advantage for a picky customer.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Jason Allen, founding partner and owner of design and purchasing company Pinnacle South, agreed that uniformity is important. 

“It’s definitely best to keep the design and colors consistent throughout a property, while creating a unique atmosphere in each area,” he said. 

So how can hotel restaurants get maximum usage out of their chairs across different venues? 

“One example is introducing scaled patterns and textures that are complementary and that are balanced in pleasing proportions,” Allen said. “Another technique is blending different seating styles, materials and upholstery in an unusual way. Creativity and consistency can work hand-in-hand to emphasize and reinforce each other,” he said.

But Scott Schutt, marketing manager for MTS Seating, had a different take: “Uniformity is a nice look,” he said. “However, we are also seeing customers who want each area to have its own distinct look and feel."