The Taj Group has rebranded its two luxury hotels in London such that they are now better aligned with the Taj brand. Its two London hotels will now be known as: St. James' Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences.
The hotels will now be promoted within the Taj Group’s portfolio of luxury hotels, resorts and palaces, and the Taj Group has sole ownership and management, as well as operational and marketing control of both properties.
Commenting on the launch, Raymond Bickson, CEO of the Taj Group, said: "This important re-branding comes at an exciting time for the increasing strategic links between India and the UK. We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage."
Deepa Harris, SVP, global sales & marketing of the Taj Group, added: "The success of our London hotels provided the impetus to consolidate our brand presence in the UK, being an important source market for Taj. St. James' Court, A Taj Hotel is positioned as an English classic, while Taj 51 Buckingham Gate Suites and Residences will offer authentic luxury experiences, reflecting the universally acclaimed warmth and personalized service that the Taj is celebrated for."