Jim Sichta returns to BroughtonHotels as COO

broughtonHOTELS to open Park James Hotel in the Silicon Valley on Sept. 24.
BroughtonHotels manages nearly 20 properties, including the Park James Hotel in Menlo Park, Calif. Photo credit: BroughtonHotels

Full-service hotel management company BroughtonHotels appointed Jim Sichta chief operating officer. Upon his return—Sichta spent more than a decade at BroughtonHotels and rose to COO before he briefly retired in 2013—he will work with each property to streamline hotel operations, including management of rooms, food-and-beverage operations and talent development.

After starting in the hospitality industry in 1985 as a guest service host, Sichta quickly worked his way up to GM at a Best Western hotel. Following that, he moved to a Hawaiian hospitality- and tourism-focused marketing and advertising company called Touchscreen Marketing Hawaii, where he served as regional director and partner. Sichta joined BroughtonHotels in January 2002 and stayed there until he briefly retired in August 2013. He returned to the industry a few years later as VP of operations at Charlestowne Hotels.

“Jim’s extensive hospitality experience and extensive history with BroughtonHotels brings a wealth of leadership to our team,” Larry Broughton, CEO of BroughtonHotels, said in a statement. “We are so excited to welcome him back to help mentor our team members and enhance our brand experience. He is a great asset to me personally and our company.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


BroughtonHotels, founded in 2001 and based in Orange County, Calif., focuses on operating independent boutique hotels. Its management portfolio includes nearly 20 properties in locations from California to Illinois.

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