Julienne Smith to lead Hyatt Place and Hyatt House franchises and managed development

Hyatt Hotels Corporation announced Julienne Smith will serve as Hyatt’s SVP of franchise and managed development for Hyatt Place and Hyatt House in North America, effective July 15. Smith, who will be based in Hyatt’s corporate office in Chicago, will report to B. Anthony Isaac, head of select strategy and development for Hyatt. 

Most recently, Smith served as Hyatt’s VP of real estate and development where she oversaw the development and growth of the Hyatt Place and Hyatt House brands throughout the Northeastern and Mid-Atlantic region of North America. Smith has been responsible for more than 40 executed franchise and management agreements, including Hyatt Place Portland-Old Port, Hyatt Place Washington D.C./U.S. Capitol and Hyatt House Raleigh North Hills. Prior to joining Hyatt in 2005, Smith held several positions within Marriott International’s Lodging Development group. 

In her new role, Smith will be responsible for deepening and strengthening Hyatt’s select service and extended stay franchise relationships, as well as driving demand for the Hyatt Place and Hyatt House brands among potential third party developers. Additionally, Smith will lead the select service real estate and development team in North America, a team responsible for pursuing development opportunities to grow the Hyatt Place and Hyatt House brands:

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Chris Dobbins, VP of real estate and development

Chris Dobbins is VP of real estate and development for Hyatt where he is responsible for development and growth of the Hyatt Place and Hyatt House brands throughout the western region of North America. Dobbins has more than 25 years of experience in the hospitality industry with executive roles in operations, sales and marketing and development. Prior to joining Hyatt, Dobbins spent eight years in development and operations functions at Starwood Hotels & Resorts where he developed projects for multiple full service and select service brands. Dobbins also served as regional director of sales and marketing for Starwood, and also spent eight years in management, sales and marketing for both Interstate Hotels & Resorts and Marriott International.

Brett Lasher, VP of real estate and development

Brett Lasher is vice president of real estate and development for Hyatt, covering development activity for the Hyatt Place and Hyatt House brands in the southeastern region of North America. Previously, Lasher served in various roles in Hyatt’s feasibility, finance and real estate strategy functions. Prior to Hyatt, Lasher worked as a management consultant with Bain & Company in a number of their offices across the globe.

Jason Gregorek, VP of real estate and development

Jason Gregorek is VP of real estate and development for Hyatt, and is responsible for the development and growth of the Hyatt Place and Hyatt House brands throughout nine states in the central and southwestern region of North America, including Texas, Colorado and Louisiana. Gregorek has more than 20 years of experience in the hospitality industry with roles in accounting, feasibility, franchising, and development. Prior joining Hyatt, Jason spent 11 years with Marriott International, including six years in franchise development where he handled the growth of select service brands in the southeastern United States.    

Mark Younadam, director of real estate and development

Mark Younadam is director of real estate and development for Hyatt, and is focused on development activity for the Hyatt Place and Hyatt House brands in the Midwest region of North America. Previously, Younadam spent four years as director of feasibility and development finance for Hyatt. In this role, he gained intimate knowledge of the Hyatt Place and Hyatt House brands by assisting developers in evaluating, structuring and negotiating transactions. Prior to joining Hyatt, Younadam worked as a consultant for PKF Consulting.

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