JW Marriott Austin opens

Austin’s largest hotel, the JW Marriott at Second Street and Congress Avenue, opened. The building is 34 stories and has more than 1,000 rooms. The hotel also has three restaurants.

The opening is helping curb demand in Austin, where occupancy in 2014 grew at its slowest level in five years because no new, significant hotels opened. The new JW Marriott could potentially cause hotels to drop room rates to remain competitive.

There will be a ceremonial “first check-in” at 10 a.m. at the JW Marriott Friday, as the hotel welcomes Maj. Walter Engle, who is based at Fort Hood, and his family. Engle has served in the Army for more than 18 years and has been deployed eight times. The JW Marriott Austin donated a weekend stay at the hotel for his family, including his wife and three children, in appreciation for his service to our country.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Suggested Articles

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.

During the first day of the Best Western 2020 Virtual Convention, David Kong detailed moves the company is making to provide relief for owners.