Louvre Hotels Group, Europe’s second largest hotel group, and Magnuson Hotels Worldwide, a network of more than 1,000 independent hotels in North America, signed a partnership agreement for a distribution platform between their respective markets.
Louvre Hotels Group strengthened its presence in the Asian market with the support of its new shareholder Jin Jiang International Holding, and now further accelerates its international development by creating the biggest European distribution platform in the North American market. By signing this distribution agreement with Magnuson Hotels Worldwide, the group enters the US market with a combined international offering of 2,500 hotels in more than 50 countries.
The partnership works on the geographically complementary portfolio of the groups, and with the inclusion of Jin Jiang, allows customers to take advantage of a global hotel offering of more than 3,600 establishments distributed across three main markets: Asia, Europe and North America. Louvre Hotels Group is present in Europe, Asia, Latin America and increasingly in Africa. Magnuson Hotels Worldwide is established in the United States with its network of more than 1,000 hotels, as well as in the UK, Bahamas, Puerto Rico and Canada.
"Thanks to this partnership, Louvre Hotels Group will have access to the important numbers of North American travelers, and will be able to propose an even more complete offering to all customers. We anticipate, in the short term, an increase of 3 percent of traffic through our establishments,” said Pierre-Frédéric Roulot, CEO of Louvre Hotels Group.
"This global alliance is a significant opportunity for our network of hotels in North America, and will advance Magnuson and Louvre Hotels Group as global players in the industry," said Tom Magnuson, Chief Executive Officer of Magnuson Hotels Worldwide.
In 2014, US tourists amounted for 12 million people of the European inbound market, including 3.22 million traveling to France (an increase of 4 percent from 2013). In 2020, arrivals to the United States from Europe are expected be 16.7 million, a 21-percent increase compared to 2014. The biggest growth of European tourists will come from the United Kingdom (724,000), followed by France (372,000), Italy (271,000) and Germany (205,000).