Magnuson celebrates 13th birthday with revenue bump

Magnuson Hotels celebrated its 13th birthday, and recorded a 29-percent revenue increase for January 2016 over 2015.

Driving the performance increase are continued lower U.S. gas prices and increased consumer brand recognition. In Q3-4 2015, Magnuson re-branded its three brands and introduced its national “Follow the Star” advertising campaign. As part of the campaign, seeks to add 100 nationwide brand billboards by midyear 2016.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Notable Q4 branded hotels added to the company's portfolio include the Magnuson Hotel Convention Center New York City, the Magnuson Hotel Framingham and Magnuson Hotel Marshal Texas.

Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels will form a consortium of over 6,000 hotels worldwide.

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Two upcoming hotels (and one historic property) in sunshine destinations have announced new leaders for their F&B programming.

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.