Magnuson Hotels celebrated its 13th birthday, and recorded a 29-percent revenue increase for January 2016 over 2015.
Driving the performance increase are continued lower U.S. gas prices and increased consumer brand recognition. In Q3-4 2015, Magnuson re-branded its three brands and introduced its national “Follow the Star” advertising campaign. As part of the campaign, seeks to add 100 nationwide brand billboards by midyear 2016.
Notable Q4 branded hotels added to the company's portfolio include the Magnuson Hotel Convention Center New York City, the Magnuson Hotel Framingham and Magnuson Hotel Marshal Texas.
Magnuson Hotels’ newly formed global alliance with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels will form a consortium of over 6,000 hotels worldwide.