Magnuson Hotels partners with Expedia for advertising campaign

Magnuson Hotels Ad

Magnuson Hotels launched of a global marketing initiative alongside online travel agency giant Expedia. 

Magnuson partnered with Expedia to promote its three brands – Magnuson Hotel, Magnuson Grand and M Star – with a four-month advertising campaign across Expedia’s Flight & Hotel search, targeting impressions of nearly 2 million visitors.

The Expedia/Magnuson consumer awareness drive is the latest phase of Magnuson's “Follow the Star” consumer marketing strategy, which was introduced in 2015 as Magnuson implemented a national re-branding of its three brands. It is the first reband in the hotel group's 12-year history.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations!

Hospitality professionals turn to Operations as their go-to source for breaking news on guest rooms, food & beverage, hospitality trends, management, and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Suggested Articles

McKibbon Hospitality manages the 200-room Hyatt House Chicago/West Loop-Fulton Market.

The Four Seasons Hotel San Francisco at Embarcadero will replace the Loews Regency San Francisco in 2020.

As much as sustainability is deemed a goal to satisfy consumer demands, the main concern remains the impact it will have on profitability.