Magnuson Hotels launched of a global marketing initiative alongside online travel agency giant Expedia.
Magnuson partnered with Expedia to promote its three brands – Magnuson Hotel, Magnuson Grand and M Star – with a four-month advertising campaign across Expedia’s Flight & Hotel search, targeting impressions of nearly 2 million visitors.
The Expedia/Magnuson consumer awareness drive is the latest phase of Magnuson's “Follow the Star” consumer marketing strategy, which was introduced in 2015 as Magnuson implemented a national re-branding of its three brands. It is the first reband in the hotel group's 12-year history.