Magnuson Hotels partners with Expedia for advertising campaign

Magnuson Hotels Ad

Magnuson Hotels launched of a global marketing initiative alongside online travel agency giant Expedia. 

Magnuson partnered with Expedia to promote its three brands – Magnuson Hotel, Magnuson Grand and M Star – with a four-month advertising campaign across Expedia’s Flight & Hotel search, targeting impressions of nearly 2 million visitors.

The Expedia/Magnuson consumer awareness drive is the latest phase of Magnuson's “Follow the Star” consumer marketing strategy, which was introduced in 2015 as Magnuson implemented a national re-branding of its three brands. It is the first reband in the hotel group's 12-year history.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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