Magnuson Hotels rebrands former Florida Choice property

Magnuson Hotels completed the rebranding of a hotel in St. Augustine, Fla.

Formerly franchised by Choice as the Quality Inn St. Augustine, the hotel will upgrade its local, regional, and national market to attract travelers via an affiliation with Magnuson Hotels’ global portfolio of nearly 1,000 hotels.

“We are proud to welcome Farid Ashdji and his entire staff, and are fully committed to increasing their visibility and reservations,” said Thomas Magnuson, CEO of Magnuson Worldwide.

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The company plans to introduce the changes—including switching to large-format bathroom amenities—no later than June 2021.

Construction of the hotel on the site of the historic Equity Chambers building has commenced and the project is expected to open by Q2 2020.

The co-located conferences gave attendees the opportunity to hear from executives as well as explore new products and trends.