Magnuson Hotels unveiled a new look as it sets to expand consumer awareness of its three brands; Magnuson Grand, Magnuson Hotels and M Star Hotels.
The rebrand is the first in the hotel group's 12-year history. The new identity will also play a role in exporting the American brand worldwide as it seeks new growth internationally. This is one of the first marketing initiatives of a recently formed partnership between Magnuson, Jin Jiang and Louvre, the largest hotel groups in Asia and Europe, respectively.
“Magnuson’s decision to unveil an updated brand identity is the first stage in exporting our fast growing USA brand to a global audience,” said company CEO Thomas Magnuson. “By partnering with Jin Jiang and Louvre Hotels, the Magnuson Hotel brands will be directly available for corporate, leisure and travel agent bookings from China and 50 other countries. As our combined companies now represent nearly 5,600 hotels and over 500,000 rooms, we expect the impact to be significant for our US hotel affiliates.”
While the new branding will be implemented on all future Magnuson campaigns, the hotels will still retain some degree of flexibility to choose designs that complement their personality and the property’s location. UK creative agency, Stokenbrand, was selected to execute the re-brand alongside the Magnuson marketing team and will continue to assist in personalizing the new identity to best suit the requirements of each individual hotel.