Magnuson rebrands 400th Best Western property

Magnuson Hotels converted its 400th Best Western hotel with the Magnuson Hotel and Suites Alamogordo, located in Alamogordo, N.M.

Formerly the Best Western Desert Aire, the 92-room hotel upgraded its brand presence to increase exposure via Magnuson Hotels' portfolio of nearly 2,000 hotels.

Driving the growth of Best Western conversions to the Magnuson brand is Magnuson’s recent certification to the US Franchise Registry, the national listing of brands approved by the US Small Business Administration (SBA). Hotel brands approved by the SBA and its guarantee allow hotel owners and developers faster track funding from local and regional banks.  

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The Alamogordo, N.M., hotel is close to the New Mexico Museum of Space History, White Sands National Monument, the White Sands Missile Range and the Trinity Site.

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