Magnuson rebrands 400th Best Western property

Magnuson Hotels converted its 400th Best Western hotel with the Magnuson Hotel and Suites Alamogordo, located in Alamogordo, N.M.

Formerly the Best Western Desert Aire, the 92-room hotel upgraded its brand presence to increase exposure via Magnuson Hotels' portfolio of nearly 2,000 hotels.

Driving the growth of Best Western conversions to the Magnuson brand is Magnuson’s recent certification to the US Franchise Registry, the national listing of brands approved by the US Small Business Administration (SBA). Hotel brands approved by the SBA and its guarantee allow hotel owners and developers faster track funding from local and regional banks.  

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The Alamogordo, N.M., hotel is close to the New Mexico Museum of Space History, White Sands National Monument, the White Sands Missile Range and the Trinity Site.

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