Marriott becomes official corporate partner of the NCAA

(The multi-year alignment will span beyond NCAA March Madness to include the NCAA Men's and Women's Final Four and all of the association’s championships.)

Marriott International is becoming an official NCAA corporate partner across all 90 NCAA championships. Designated as the “Official Hotel Partner of the NCAA,” 30 Marriott hotel brands across the USA will be welcoming students, alumni, fans and families across the country to participate in the tournament.

In partnership with the NCAA, Turner Sports and CBS Sports, Marriott International will have the opportunity to support college student-athletes and communities across the country. Beginning with the Men’s Final Four in Phoenix and the Women’s Final Four in Dallas this April, the multi-year alignment will span beyond NCAA March Madness to include the NCAA Men's and Women's Final Four and all of the association’s championships, granting Marriott International marketing, media, and activation rights.

As an official partner of the NCAA, Marriott is now able to offer bespoke tournament experiences exclusively to Marriott guests and Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest members. Starting with March Madness, Marriott Rewards members will have the opportunity to use their points to bid on the Ultimate Men’s Final Four Weekend Experience, with just two spots up for grabs from now until March 17. This exclusive experience includes two tickets to the Final Four and National Championship Game, VIP access to a variety of Final Four weekend events and overnight accommodations at the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation to and from all weekend events in Phoenix. Access to the Marriott Rewards Final Four weekend can be found at the Experiences Marketplace or SPG Moments.

“We are incredibly excited and honored to serve as the Official Hotel Partner of the NCAA. College sports bring people from all walks of life together in much the same way travel does and so the affiliation is a natural fit within our larger goal to provide our guests with inspiring and meaningful experiences,” Steve Heitzner, chief sales and marketing officer for the Americas at Marriott, said in a statement. "As a global hotel company, we have long been passionate about sports and their power to transform and connect. Across our 30 distinct hospitality brands, we provide unparalleled variety to suit every traveler’s needs, and through our partnership with the NCAA, we look forward to creating memorable experiences for students, alumni, fans and families.”

“We welcome Marriott International as the official hotel partner of the NCAA and look forward to working with its numerous hotel brands that will provide our student-athletes, coaches, athletics administrators and fans with high level hospitality and service during NCAA championships and events,” Dan Gavitt, NCAA senior vice president for basketball, said in a statement. “The goals of Marriott International and NCAA Championships are the same – to provide a world-class and memorable experience.”

“Fans travel to over 800 sites each year to attend NCAA Championship events and Marriott is the perfect partner to enhance that on-site experience,” Will Funk, executive vice president of property marketing and corporate partnerships for Turner Sports, said in a statement. “The experience is everything, and Marriott is uniquely positioned to provide the best hotel and hospitality options for the millions of people who love seeing student athletes compete at the highest level.”

“We are pleased to announce the addition of Marriott International to our NCAA Corporate Marketing family,” Devron Edwards, VP of NCAA Partnerships for CBS Sports, said in a statement. “As the world’s largest hotel chain, Marriott will provide an unparalleled level of activation at many NCAA Championships, enhancing college sports fans’ and participating student-athletes’ experiences and connecting them to these once in a lifetime events like never before.”