At the America’s Lodging Investment Summit (ALIS) in Los Angeles, Marriott International revealed that it had the fastest-growing new-construction pipeline in the industry, worldwide, in 2013, based on information published by Smith Travel Research. In addition, Marriott reported that it signed more than one hotel project per day in 2013, totaling a record 387 hotels and 67,000 rooms. The company opened nearly 26,000 new rooms in 2013 and expects new hotel openings to accelerate in 2014 and 2015.
In 2013, Marriott increased its total development pipeline by over 30 percent. At year-end 2013, Marriott had more than 195,000 rooms under development across five continents, compared to 176,000 rooms at the end of the third quarter and 143,000 rooms just a year ago. At year-end 2013, the company’s global pipeline included 72,000 hotel rooms under construction, 83,000 rooms signed but not yet under construction, 11,000 rooms awaiting conversion to one of Marriott’s brands and 29,000 rooms for projects that have been approved for development but not yet signed.
Fueling this success is Marriott’s extensive lineup of 18 brands, the broadest in the lodging industry, including its luxury and lifestyle portfolio, which accounts for nearly 25 percent of the company’s overall pipeline.
Edition, a full-service, luxury/ lifestyle brand conceived in collaboration with hotelier Ian Schrager, opened The London Edition in 2013. Edition is gaining ground, with 10 hotels open or in the signed pipeline, including The Miami Beach Edition, scheduled to open later this year. Future hotels are planned for Abu Dhabi (2015), Gurgaon, India (2015), Manhattan Madison Avenue/NYC (2015), Sanya, China (2015), Bangkok (2016) and West Hollywood (2017), as well as the just announced Times Square Edition in New York (2017).
Moxy Hotels is on track to open its first hotel in Milan, Italy, in August and additional properties are expected to open in six other European markets in 2015. Combining contemporary design and approachable service at an affordable price, Moxy is projected to reach 150 hotels in the next 10 years.
The Autograph Collection added nearly 60 hotels since its 2010 introduction at ALIS.
In Africa, Marriott expects to complete the acquisition of the Protea Hospitality Holdings’ brands and its management business in April 2014. With Protea, Marriott will nearly double its distribution in the Middle East and Africa to 23,000 rooms and become the largest hotelier on the African continent.
In its Asia Pacific region, Marriott expects to open a hotel every week across 10 different brands, doubling in size, reaching 330 hotels with more than 96,000 rooms across 16 countries by 2016. In 2013, Marriott signed agreements to add 78 new hotels and more than 22,000 rooms in the Asia Pacific region.