Marriott International is expanding its rewards program with new benefits for its loyalty members. The new benefits are threefold:
1. Experiences Marketplace
2. Elite Concierge Service
Select elite members within Marriott Rewards will be invited to participate in the program's Elite concierge service, which will establish a relationship with members to anticipate their needs before, during and after their stay. In particular, the concierge will reserve on-property amenities such as restaurants, spa treatments and activities, and will also make arrangements for special occasions. This service will launch in late May for U.S. members of Marriott Rewards, and will continue to expand internationally.
3. Guaranteed Late Checkout
These new offerings draw comparisons to Starwood's Starwood Preferred Guest loyalty program, which offers experiential rewards through its Moments offering, a dedicated concierge with its Ambassador program and a guaranteed late checkout.
These new programs joining Marriott Rewards are part of a greater push to assume Starwood Hotels & Resorts into its fold, as the merger of the two companies grows closer.