Milwaukee Clarion sold for $7.75 million

The Clarion Hotel & Conference Center in Milwaukee, Wis., was sold to an Illinois investment group for $7.75 million.

The 180-room hotel was locally owned for more than three decades. It was ultimately sold to an affiliate of Bask Development of Elgin, Ill. Bask will operate the hotel and plans on investing in upgrades in the future.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The nine-acre property includes a three-story hotel, restaurant, 18,000 square feet of banquet and meeting space and the 3.2-acre park-and-fly parking lot.

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For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.