WoodSpring Hotels, operators of the Value Place and WoodSpring Suites brands, today unveiled a new interior design package for their WoodSpring Suites brand at the annual Lodging Conference in Phoenix, Ariz. The new design package, called “Refreshingly Simple,” reflects the brand’s WoodSpring name and personality by incorporating elements of nature throughout the hotel, complemented with bright accent colors and clean white bedding. The company partnered with design and architecture firm Gensler on the design development.
“WoodSpring Hotels is going through a metamorphosis to not only be the fastest growing, but by far best-in-class hospitality company in the extended-stay value segment,” said Bruce Haase, WoodSpring Hotels’ CEO. “This new design for our WoodSpring Suites brand complements our proprietary operating model, ensuring guests have an outstanding experience while continuing to provide operators an easy, affordable and efficient business model.”
“We are on path to changing the public’s perception of what extended-stay hotels in the value segment can be,” said Kyle Rogg, COO. “As with every facet of our transformation, we have conducted extensive guest research to find out what guests want and need in their guestrooms. We have put together an affordable package for developers that specifically meets those traveler requests. It clearly differentiates the WoodSpring Suites brand to both the guest and developer.”
The Refreshingly Simple design package takes cues from natural surroundings. Guestrooms are brand new from top-to-bottom, including full-size vanities with lighted mirrors and stand-up showers in the bathrooms, kitchens with cabinets that have a rich wood finish and white bedding that is washed for each guest, along with well-planned storage, working and eating areas. Each hotel will be based on one of three different color schemes: Maple Field, a calming orange; Stony Brook, a tranquil greyish-blue; or Morning Glory, a soft blue.
Since its introduction this past spring, the company hit a milestone with the opening of the first WoodSpring Suites hotel in July. This momentum is reflected in the company’s strong development pipeline, which includes both franchised and corporate-developed hotels across the country. System-wide, franchise hotels in the pipeline increased by 50 percent compared to the end of second quarter of 2014, including nearly 70 properties under active development and 10 under construction. The company expects that the Refreshingly Simple design will begin appearing in new construction WoodSpring Suites hotels late this year.