New GM takes reins at Hotel Valencia Riverwalk

Hotel Valencia Riverwalk named Trent Freeman general manager for the award-winning boutique property. In this position, Freeman will lead the hotel’s team in resetting the bar in San Antonio for providing “Timeless Hospitality.”

Freeman has held several management roles within Valencia Group over the past six years, most recently serving as director of corporate projects for the company. Prior to this position, he served as director of operations for Hotel Valencia Riverwalk; director of food and beverage for Hotel Sorella CityCentre in Houston; and food and beverage manager for Hotel Valencia Santana Row in San Jose, Calif.

“Trent is a consummate hospitality professional with an in-depth understanding of the myriad of details and personal touches that set Valencia Group properties apart from other hotels in our various markets,” said Roy Kretschmer, executive vice president of operations for the Valencia Group. “He is the perfect person to lead the Hotel Valencia Riverwalk team as we unveil exciting new developments at the property in 2017.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Prior to joining the Valencia Hotel Group, Freeman held various positions with The Peabody Hotel Group, Omni Hotels and Resorts and Four Seasons Hotels and Resorts. He holds a bachelor of business administration degree from Texas State University and a master of hotel and restaurant management degree from the Conrad N. Hilton College – University of Houston. 

Suggested Articles

Lodging owners who have the appropriate resources and capital have an opportunity to renovate at an accelerated rate and at more competitive prices.

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

There are both positive and negative aspects to utilizing preferred equity capital, but it is often the best way to maintain ownership of the asset.