New Orleans tourism promotion gets a boost from hotel revenue

Earlier this week, tourism promoters in New Orleans described how additional revenue from an assessment of hotels in the city will assist in extending its holiday season marketing to potential visitors.

The New Orleans Tourism Marketing Corporation officials said a newly generated $1.3 million is allowing summer promotions to extend into the fall, with television viewers seeing "Follow Your NOLA" advertisements in Austin, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., until Nov. 24.

The package will include holiday-themed "Follow Your Joy" ads, which also will run as part of a $340,000 extended online holiday campaign in 13 metropolitan areas within driving distance: Dallas, Houston, Memphis, Mobile-Pensacola, Gulfport-Biloxi, Shreveport, Jackson, Baton Rouge, Lafayette, Lake Charles, Montgomery, Ala., Columbus-Tupelo in Mississippi and Monroe to El Dorado, Ark. That campaign will run from Nov. 3 to Dec. 8.


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

This will be the first full year the new revenue source would be used. THe marketing group budeted about $5 million from the assessment for 2015, and the full fee is not done being collected.

Suggested Articles

The company promoted Randy Taormina, former area managing director of the Dream hotels in New York City.

Celebrating the hotel company’s 45th year and his 80th on the planet, the owner/operator—and philanthropist—embodies a "hospitality heart."

The operator will manage the 482-room hotel for JRK Property Holdings.