New Orleans tourism promotion gets a boost from hotel revenue

Earlier this week, tourism promoters in New Orleans described how additional revenue from an assessment of hotels in the city will assist in extending its holiday season marketing to potential visitors.

The New Orleans Tourism Marketing Corporation officials said a newly generated $1.3 million is allowing summer promotions to extend into the fall, with television viewers seeing "Follow Your NOLA" advertisements in Austin, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., until Nov. 24.

The package will include holiday-themed "Follow Your Joy" ads, which also will run as part of a $340,000 extended online holiday campaign in 13 metropolitan areas within driving distance: Dallas, Houston, Memphis, Mobile-Pensacola, Gulfport-Biloxi, Shreveport, Jackson, Baton Rouge, Lafayette, Lake Charles, Montgomery, Ala., Columbus-Tupelo in Mississippi and Monroe to El Dorado, Ark. That campaign will run from Nov. 3 to Dec. 8.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

This will be the first full year the new revenue source would be used. THe marketing group budeted about $5 million from the assessment for 2015, and the full fee is not done being collected.