Outdoor TVs equipped to withstand sunlight

This is part three in a series on outdoor TVs in hotels. For part two, visit: Ensuring outdoor TV visibility.

If you deal in technology, you learn to respect the damage items are dealt by the elements. According to Dan Smith, senior director of sales for LG Electronics USA, one of the main deciding factors in the installation of outdoor TVs is the location of the fixture and whether or not it will be exposed to direct or indirect sunlight.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


“These indicators will help end users to pick the proper brightness,” Smith said. “Products designed for outdoor solutions shouldn’t need additional operational considerations, if installed in proper locations.”

Many would ask, “Does simple sunlight affect an outdoor TV that much?” Michael Sloan, president of outdoor TV developer SkyVue, would tell you it is one of the largest barriers to a TV’s operation over a long period. SkyVue’s outdoor TVs include two separate models for TVs in shaded and unshaded areas, and have internal temperature systems that react during periods of heat and cold. Otherwise the material that comprises the visual panel of the TV could experience an “isotropic blackout,” affecting visibility. 

“You need an outdoor TV for outdoor operations even on a nice day,” Sloan said. “With air circulation behind the TV panels they can withstand the environment even in areas such as the United Arab Emirates.”

To survive such an environment, SkyVue’s TVs are comprised of powder-coated aluminum, which protect the TVs from dust, snow, rain and more.

According to Smith, outdoor TVs became even more effective after the industry shifted to LED models in 2012. 

“[This] provided a new way to deliver more light in smaller packages with less power consumption and less heat, Smith said. “The cost of the LED backlight is still high, but is dropping continuously, providing a lower barrier for entry for people seeking high-brightness outdoor solutions.”