The Parnas, A Luxury Collection Hotel, Seoul, to open in 2016

Starwood Hotels & Resorts Worldwide and Parnas Hotel Co. signed an agreement for The Parnas, A Luxury Collection Hotel, Seoul. Located in the city’s southern district of Gangnam, the hotel’s debut will mark the first Luxury Collection hotel in South Korea.

Slated to open in 2016, The Parnas, A Luxury Collection Hotel, Seoul will have 138 guestrooms, including 24 suites. The hotel will have a restaurant, specialty bar and lobby lounge and will also have a spa and gym. In addition to the brand’s concierge service, the hotel will offer local experiences.

Starwood currently enjoys a presence in the South Korean hospitality sector, with six distinctive hotels, including W Seoul - Walkerhill, Sheraton Seoul D Cube City Hotel and The Westin Chosun Seoul with two hotels in the development pipeline, including Aloft Seoul Gangnam and Sheraton Daegu Hotel.

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Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.