Precision helps counteract costly mistakes with group contracts

Your city is hosting the Super Bowl and your hotel is booked solid. Then you get “the call.” A corporate client reminds you that her group has the right to a guaranteed stay at any time—and the group wants to stay during the big game. Worse, this group gets a room rate that is much lower than your Super Bowl rate. So now, you have to struggle to walk dozens of other guests—who are going to be furious—and lose tens of thousands of dollars in the process.

Even with the best clients, be careful when you agree to their special contract clauses.

Consider the following costly mistakes—and take action to avoid disaster.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

1. Rate Guarantees 

Big groups often want the best rates—lower than any other guests. They insist on a blanket guarantee that their group will get a better rate than anyone else staying at your hotel. But don’t assume anything. You might think that it’s obvious this guarantee won’t apply to hotel employees staying at the hotel using employee discounts. Or it can’t possibly apply to special wholesale deals or large national accounts. Wrong! You can’t count on any exceptions if you’re promising the group the best rate—especially if you get into a fight and they look for leverage. Instead, when you’re negotiating the contract, bargain for a list of appropriate exceptions to this rate guarantee. Further, you shouldn’t even have to honor this guarantee under certain circumstances. For example, impose minimum room night requirements. Your world shouldn’t get turned upside down for a small event.

2. Guaranteed Room Availability

As with great rates, groups with bargaining power sometimes insist on guaranteed room availability. Again, don’t assume anything. Get out your calendar and create a list of “blackout” dates where you won’t guarantee availability. Consider the presidential inauguration, Final Four games, NASCAR and other big events. You don’t want to promise rooms —especially at bargain rates—when you’re going to sell out at great rates.

Hilton Orlando's convention center.

3. Do your math

A lot of contract catastrophes come from vague provisions. Consider attrition clauses. Sometimes, the contract simply says a group is entitled to 10-percent attrition for a stay. If a group commits to 500 roomnights for a five-night stay and can cancel 10 percent of those nights without penalty, you don’t want all 50 cancellations on one night. Make it clear. Specify the roomnights and permitted attrition per night using a chart and examples. The more time you spend making the contract clear, the less time you fight—and lose money—later on.

4. Damage Clauses

I’ve had cases where rock bands use a hotel elevator as a bathroom and football players do more damage in the guestrooms than on the playing field. Again, powerful groups want the hotel to have good insurance coverage and take responsibility for injuries and damage. But there should be limits. Your hotel should not be obligated for the intentional misconduct of the group’s members.

5. Cancellation Rights

Almost every sophisticated group will bargain for cancellation rights. Some cancellations rights are quite clear, but ambiguities can lead to big problems. Consider the clause that allows the group to terminate the contract for “force majeure.” Literally, force majeure means “a superior force.” Legally, it usually means a cause that can’t be anticipated or controlled. But that definition is nowhere near precise enough for some situations. After 9/11, all of the planes were grounded in the U.S. No reasonable person disputes that this was “force majeure,” entitling a group to cancel a large event that draws people from across the country. But what if a group just failed to sell enough tickets for an event—is that force majeure?

The ballroom at the InterContinental New York Times Square.

Likewise, if the lead singer of a band gets in a car accident and is hospitalized, many people would agree that this situation is force majeure. But what if the lead singer just refuses to sing because your state legislature passes a controversial new law?

The bottom line is that you need to be precise in your contracts. You also need to consider a lot of different possibilities. Remember, no one reads a signed contract unless there is a problem. But that’s when contracts do their job. So don’t just consider the contract another task to check off your list. Treat your contract like a valuable insurance policy that pays if disaster strikes.

Jack Garson is the founder of Garson Law in Bethesda, Md. He leads the business practice and has extensive experience in hotel contracts and related disputes. Contact him at [email protected].

Suggested Articles

The company has hotels in Georgia and Texas slated to open in coming years.

Under the new Safe + Sound standards established by Hard Rock, each hotel is required to pass a 262-point inspection.

The American Hotel & Lodging Association has announced COVID-19 Precautions for Hotels, an online course to help train teams on new guidelines.