Red Lion Hotels Corporation appointed industry marketing and brand management veteran Bill Linehan as EVP and chief marketing officer and promoted Harry G. Sladich to EVP of hotel operations and sales.
Linehan, who will join the company by March 17, has more than 25 years of hospitality experience, most recently as chief marketing officer and managing director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company's portfolio of hotels and resorts. At Sceptre, Linehan repositioned the company to become a global leader of hotel revenue technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group where he established the marketing to re-launch seven IHG brands to the development community. Linehan also previously served as global VP of marketing, brand alignment and partnerships for Starwood Hotels and Resorts and held sales and marketing positions with both Hyatt and Sheraton.
Effective immediately, the company also promoted Harry G. Sladich to EVP of hotel operations and sales from EVP of sales, marketing and distribution.
Sladich joined Red Lion Hotels in 2010 and led the company's new brand image and segmentation. He introduced the brand wide initiative, Local. Wise., which gives associates the opportunity to deliver an authentic insider experience to guests. Sladich is active in industry organizations, serving on the U.S. Travel Association Board of Directors and the Destination & Travel Foundation Board of Trustees.