Red Lion converts hotel in Eugene, Ore.

RLHC (Red Lion Hotels Corporation) reentered the hospitality market in Eugene, Ore., following the conversion of a hotel there. The Red Lion Inn & Suites Eugene converted to the brand overnight.

The Red Lion Inn & Suites Eugene, 599 E Broadway, offers complimentary breakfast, a fitness center, a business center, Wi-Fi and guest laundry. The hotel is located one block from the main entrance to the University of Oregon.

"Eugene has been an important market for Red Lion and we are looking forward to working with these owners to provide a great stay for our guests," said RLHC Chief Franchise Officer Brian Quinn.

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RLHC officials said the company plans to grow to 100 hotels in 100 weeks. The company currently has 56 hotels, 38 of which are franchised.

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After disbursing 50 years' worth of hotel assets, the company is focused on worldwide growth in the luxury sector.

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