Red Lion signs franchise agreement with California hotel

RLHC (Red Lion Hotels Corporation) will add a new location in Bakersfield, Calif., after signing a franchise license agreement with the owner of a hotel there. RLHC signed 10 franchise license agreements in 2015, contributing to the company's goal of 100 hotels systemwide among its core brands in 100 weeks.

"This is just the right time to join the RLHC network," said Sam Parabia, an owner of the hotel. "RLHC is now a national hotel company with great locations and an advanced guest management system, both of which we think will be a huge benefit to us."

"We are really looking forward to working with these owners on branding and distribution for their property," said RLHC Chief Franchise Officer Brian Quinn. "Bakersfield is a legacy city for our brands and our guests will appreciate our return to this market."

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Scheduled to convert in June, the future Red Lion Hotel - Bakersfield is located at 2620 Buck Owens Blvd. The hotel has 198 guestrooms, a restaurant and lounge and 4,000 square feet of meeting space, in addition to a fitness center, outdoor pool and spa, business center, and Wi-Fi. The owners are investing in updating the lobby of the hotel, all new bedding for the guestrooms and expanding and renovating the fitness center. The meeting space was recently renovated in 2014.